Michael Jay Moon Contents Writing GISTICS Inc. Awards and associations References External links Navigation menu"1.04: Street Cred""Morph's Outpost 15th anniversary""Morph's Outpost on the Digital Frontier""DAM for Marketing – Re: Michael Moon, CEO, GISTICS""Loyalty Hardens for Leading Brands on Internet | News""Journal of Digital Asset Management - Abstract of article: Carbon monoxide costs in your marcom supply chain"Firebrands: Building Brand Loyalty in the Internet Age - Michael Jay Moon, Doug Millison - Google Books"IMSAI 8048 Computer""Fury of Steven Jobs—a Theory, Part 1 |""Michael Moon - CEO at GISTICS Incorporated - United States""Full text of "Microcomputing Magazine (March 1983)"""Digital Asset Management Webinar""THE MEDIA BUSINESS: ADVERTISING; A new breed of advisers helps businesses see what customers like, and dislike, about Web sites. - New York Times""Journal of Digital Asset Management - DAM for marketing operations - An interview with Michael Moon of DAM""Business Case for Dynamic Imaging in the Enterprise""CONFUSION IS KILLING CD-ROM SALES - January 15, 1996""Social Marketing é a bola da vez - Notícias - Marketing""Michael Moon - KMWorld Magazine""The Vasconcellos Project - Board and Advisors"GISTICS website0000 0001 1911 7928nb2011009808100966892100966892

Living peopleAmerican chief executivesUniversity of California, Santa Cruz alumni


IMS Associates, Inc.Regis McKennamarket entry strategyJohn Vasconcellos








Michael Jay Moon
OccupationCo-founder and CEO of GISTICS Inc.
Notable work
Firebrands: Building Brand Loyalty in the Internet Age

Michael Jay Moon is the co-author of Firebrands: Building Brand Loyalty in the Internet Age, as well as the co-founder and CEO of the consulting and research company GISTICS Inc.




Contents





  • 1 Writing

    • 1.1 Bibliography



  • 2 GISTICS Inc.


  • 3 Awards and associations


  • 4 References


  • 5 External links




Writing


Moon was a contributing editor for Morph’s Outpost from 1993-1995, launching the magazine and writing a monthly column.[1] A technical publication on emerging multimedia design technology, it was based on the design of '60s underground newspapers.[2][3] He was a blogger for Customer Engagement Agencies, DAM for Marketing and Engagement Marketspace.[4] In 2000, he co-authored Firebrands: Building Brand Loyalty in the Internet Age with Doug Millison.[5] The book is now available in 13 languages.[6]



Bibliography


Michael Jay Moon, Doug Millison, Firebrands: Building Brand Loyalty in the Internet Age, McGraw-Hill Osborne Media, 2000[7]



GISTICS Inc.


Moon began his career in Silicon Valley at the microcomputer company IMS Associates, Inc. in 1978, working in marketing and business development roles.[8] He went on to work with Regis McKenna at Regis McKenna, Inc., working on the advertising accounts of Apple, Intel, and Microfocus.[9] He founded his first marketing and communications agency, Michael Moon Associates, in 1981.[10][11]


After working at various Silicon Valley market research firms, Moon co-founded the Oakland-based GISTICS Inc. in 1987 as a research firm exploring the deployment of new technology, and serves as its president and CEO.[12][13] Since 1991 it has focused almost exclusively on digital media and marketing automation.[14] GISTICS researches emerging technologies and provides recommendations for companies to apply them to business and marketing applications.[15][16] GISTICS also explores emerging trends in social media, and how technology companies can apply them as part of their market entry strategy.[17]



Awards and associations


In January 1999, Chief Executive Magazine featured Moon in the magazine’s “Technology Gurus” article.[18] He also serves on the advisory board of The Vasconcellos Project, a group created to carry the vision of former Silicon Valley legislator John Vasconcellos.[19]



References




  1. ^ "1.04: Street Cred". Wired.com. 2009-01-04. Retrieved 2013-08-27..mw-parser-output cite.citationfont-style:inherit.mw-parser-output .citation qquotes:"""""""'""'".mw-parser-output .citation .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registrationcolor:#555.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration spanborder-bottom:1px dotted;cursor:help.mw-parser-output .cs1-ws-icon abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center.mw-parser-output code.cs1-codecolor:inherit;background:inherit;border:inherit;padding:inherit.mw-parser-output .cs1-hidden-errordisplay:none;font-size:100%.mw-parser-output .cs1-visible-errorfont-size:100%.mw-parser-output .cs1-maintdisplay:none;color:#33aa33;margin-left:0.3em.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-leftpadding-left:0.2em.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-rightpadding-right:0.2em


  2. ^ David Pescovitz at 2:33 pm Fri, Aug 29, 2008 (2008-08-29). "Morph's Outpost 15th anniversary". Boing Boing. Retrieved 2013-08-27.CS1 maint: Multiple names: authors list (link)


  3. ^ "Morph's Outpost on the Digital Frontier". Morphsoutpostonthedigitalfrontier.blogspot.com. 1994-08-08. Retrieved 2013-08-27.


  4. ^ "DAM for Marketing – Re: Michael Moon, CEO, GISTICS". Damformarketing.com. Retrieved 2013-08-27.


  5. ^ "Loyalty Hardens for Leading Brands on Internet | News". TechNewsWorld. Retrieved 2013-08-27.


  6. ^ Journal of Digital Asset Management (2006-09-01). "Journal of Digital Asset Management - Abstract of article: Carbon monoxide costs in your marcom supply chain". Palgrave-journals.com. Retrieved 2013-08-27.


  7. ^ Firebrands: Building Brand Loyalty in the Internet Age - Michael Jay Moon, Doug Millison - Google Books. Books.google.com. Retrieved 2013-08-27.


  8. ^ "IMSAI 8048 Computer". Imsai.net. Retrieved 2013-09-03.


  9. ^ "Fury of Steven Jobs—a Theory, Part 1 |". Connectedimaginations.com. 2012-11-25. Retrieved 2013-09-03.


  10. ^ "Michael Moon - CEO at GISTICS Incorporated - United States". FinRoad. Retrieved 2013-08-27.


  11. ^ "Full text of "Microcomputing Magazine (March 1983)"". Archive.org. Retrieved 2013-08-27.


  12. ^ "Digital Asset Management Webinar". Sun.systemnews.com. Retrieved 2013-08-27.


  13. ^ Karen J. BannanPublished: June 12, 2002 (2002-06-12). "THE MEDIA BUSINESS: ADVERTISING; A new breed of advisers helps businesses see what customers like, and dislike, about Web sites. - New York Times". Nytimes.com. Retrieved 2013-08-27.


  14. ^ Journal of Digital Asset Management (2009-12-01). "Journal of Digital Asset Management - DAM for marketing operations - An interview with Michael Moon of DAM". Palgrave-journals.com. Retrieved 2013-08-27.


  15. ^ MICHAEL MOON; JEFF MARTIN; JOEL WARWICK (2002). "Business Case for Dynamic Imaging in the Enterprise" (PDF). GISTICS. Retrieved 27 August 2013.


  16. ^ Martin, Justin (1996-01-15). "CONFUSION IS KILLING CD-ROM SALES - January 15, 1996". Money.cnn.com. Retrieved 2013-08-27.


  17. ^ Rits (2011-04-26). "Social Marketing é a bola da vez - Notícias - Marketing". Administradores.com. Retrieved 2013-08-27.


  18. ^ "Michael Moon - KMWorld Magazine". Kmworld.com. Retrieved 2013-08-27.


  19. ^ "The Vasconcellos Project - Board and Advisors". Politicsoftrust.net. 2004-11-30. Retrieved 2013-09-03.



External links


  • GISTICS website







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